The brief

Our client wanted to raise the awareness of hyperthyroidism among consumers, helping them to understand the signs of the disease and to drive them into veterinary practices.    

Solution

We proposed and delivered a solution built around a centrepiece of shareable content for veterinary practices to use on their websites, sponsored by the client.

A piece of “pillar content” was a created to share. In this case, we developed a short custom video animation to educate and highlight the signs of hyperthyroidism. The objective was to make it attractive to practices so they would utilise it and share on their social sites, email newsletters and other marketing communications.

We hosted the content and posted it across our own social channels to initiate the chain reaction of sharing.

Results

The campaign was a huge success and after a week had gained significant traction, reaching 85,000 people, being shared 500 times and achieving 1,330 reaction (likes).

This was a great example of a piece of evergreen content that will continue to collect attention, and is completely recyclable at a later date.