Lead generation case study

The brief

Our client was a global provider of practice management software and wished to learn how veterinary teams felt about its existing systems. It also wished to learn what improvements could be made to enhance current offerings and make life easier for those in practice.

Finally, the client desired a list of 25 high-value leads with whom a follow-up sales call could be scheduled.


An incentivised questionnaire was selected as the best option to target practices not currently using our client’s software. The questionnaires were distributed based on our audience segmentation and delivered using our Vetfile database. Every respondent received a high-value management white paper, and 20 entrants also won a £20 gift card from Amazon.


The campaign was delivered as promised and remained open for two weeks, during which time our client received 34 leads.

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