Print advertising
Our print titles offer the broadest possible reach across all sectors in the veterinary market and remain an outstanding way to build awareness of products, services or brands.
We boast a wide range of traditional and innovative opportunities for leading and challenger brands alike to create buzz, with options ranging from false front covers, title takeovers, belly band, centre spread and many more creative options.
So, if you are looking to be the talk of the town, make sure that print display advertising stays a central part of your marketing mix for 2020.
33153
Combined readers across all titles14601
Vets15337
SVNs, VNAs/ANAs, RVNs, locum nurses and industry RVNs3179
Senior partners, buyers and partners
The market-leading news and clinical features publication for the veterinary profession. The title is requested and distributed weekly to 19,130 members of the veterinary profession. Veterinary Times is the only ABC-verified title for the profession and is backed by Vetfile data. There is simply no better way for your message or brand to reach the widest audience in the UK.
Veterinary Times Equine and Veterinary Times Livestock are additional, occasional, parallel titles allowing more targeted reach to niche clinical audiences.
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VN Times is the market-leading, monthly title exclusively for veterinary nurses. With national reach and a loyal following, this trusted brand is delivered monthly to 14,223 registered veterinary nurses, student nurses and animal nursing assistants.
VN Times brings the latest news, features and reader content to the audience in a colourful and vibrant way.
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The only publication dedicated to the management and financial aspects of running a veterinary practice. For nearly 30 years, the VBJ has been the gold-standard industry journal for practice owners, managers and leaders who want to do business better. As such, it reaches the highest-value audience of genuine decision-makers with purchasing budget.
The VBJ is delivered monthly to almost 9,000 veterinary business professionals.
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Congress Times is published before all the UK’s marquee veterinary events. Editions include BSAVA, BVNA, BEVA, BCVA and London Vet Show. Tailored to each conference, each edition showcases and spotlights the news and key goings-on at each event, from session previews to exhibition floor plans and much more. The popular guides are essential companions for anyone planning a successful conference assault.
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Case study
The brief
Our client wished to build a wide awareness of their new product portfolio in advance of London Vet Show 2018 so they could drive improved delegate footfall to their show stand.
They also wanted to create meaningful engagement on the stand and better showcase their range of products, boosting conversion of enquiries into new customers.
Solution
After consultation, we delivered a pre-event competition entry form using a bound-on high visibility “outsert”. The target audience could enter the competition using the “outsert”, with the entrants having to visit the stand to win a prize.
The creative was a simple word search, which could easily be completed in practice during a coffee break and made use of keywords and names in support of the campaign message. The solution also provided a strong crossover from print to footfall and customer engagement on the stand, as entrants were encouraged to visit the stand to learn more.
Results
Our client received more than 900 competition entries and reported much-improved on-stand engagement, with many of the conversations being driven by the awareness and entry to the competition.
Veterinary Times is the only publication in the sector that is pushing innovation for advertisers. The variety of options we have to expose our brand in new and interesting ways excites me. The only limit is my imagination.