The Brief

Our client, a veterinary surgeon, had been working with us for a couple of years. They were looking to open a new referral centre and inform practices in their area of the news. They wanted to do something a bit different, rather than just a standard flyer drop.

Solution

To target first opinion small animal veterinary practices within a specific location, so the vet could let them know a new referral hospital would be opening in the immediate area. To stand out, the item needed to be memorable, and therefore we sent a box containing items such as a dog bowl, a lead and information on the referral centre.

Results

When staff from the referral hospital visited those targeted practices, they were welcomed with comments such as “oh yes, I do remember the gift boxes”. One item from the gift box was very popular with staff in the first opinion practices.