Vetfile – memorable mailings made easy

Vetfile is the UK’s biggest and most accurate database of veterinary professionals and veterinary practices. It has been at the heart of VBD’s business from the very beginning, and remains one of the best-value, most versatile tools available to switched-on marketeers.

Vetfile can be used whether you are hyper-targeting a small pool of high-value individuals, or you want to find your message on the doorstep of veterinary professionals across the nation. Send what you want, to whom you want! We can make it happen.

With Vetfile as your direct mail partner of choice, your message will reach the right people – quickly and cost effectively. We invest a huge amount of time and money each year into gathering data and ensuring it is clean, secure and GDPR compliant. If you want your message to hit home to the right audience, trust Vetfile to deliver memorable mailings.

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Vetfile case study

The Brief

Our client, a veterinary surgeon, had been working with us for a couple of years. They were looking to open a new referral centre and inform practices in their area of the news. They wanted to do something a bit different, rather than just a standard flyer drop.


To target first opinion small animal veterinary practices within a specific location, so the vet could let them know a new referral hospital would be opening in the immediate area. To stand out, the item needed to be memorable, and therefore we sent a box containing items such as a dog bowl, a lead and information on the referral centre.


When staff from the referral hospital visited those targeted practices, they were welcomed with comments such as “oh yes, I do remember the gift boxes”. One item from the gift box was very popular with staff in the first opinion practices.

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