The brief

Our client manufactured and licensed a product within a highly competitive small animal medicine category, which they wished to promote to clinical teams and grow market share and brand loyalty. Previously, they had worked with testimonials, but wished to develop more engaging content.

Solution

We recommended gathering frequently asked questions from existing veterinary professional users and filming a question and answer video, with a key opinion leader within the product niche.

Due to our unique position as a trusted media partner at the heart of the veterinary community, we were able to gather a bank of questions on behalf of our client and bring a well-known and respected opinion leader to the project to create the video content.

Results

The project was an overwhelming success and our client was flooded with questions. In the end, the quality of the questions was so good, it was decided that, rather than create one video, a series of shorter videos be made, each focusing on one specific challenge relating to the disease and how the product could be used to manage the condition.

Our client was delighted with the end product, which was a short series of focused evergreen video content. The videos remain popular today, building viewership of more than 2,500 within the project timescale, helping to cement the client as a leader in the product category.