The brief

Our client wished to build a wide awareness of their new product portfolio in advance of London Vet Show 2018 so they could drive improved delegate footfall to their show stand.

They also wanted to create meaningful engagement on the stand and better showcase their range of products, boosting conversion of enquiries into new customers.

Solution

After consultation, we delivered a pre-event competition entry form using a bound-on high visibility “outsert”. The target audience could enter the competition using the “outsert”, with the entrants having to visit the stand to win a prize.

The creative was a simple word search, which could easily be completed in practice during a coffee break and made use of keywords and names in support of the campaign message. The solution also provided a strong crossover from print to footfall and customer engagement on the stand, as entrants were encouraged to visit the stand to learn more.

Results

Our client received more than 900 competition entries and reported much-improved on-stand engagement, with many of the conversations being driven by the awareness and entry to the competition.