Vetfile market research

We conduct a wide range of adhoc market research on behalf of
our clients and have a 15-year track record of researching:

Veterinary surgeons • Veterinary nurses • Practice managers • Veterinary students

Referral practices • Farmers • Pet owners • Horse owners and equine business

We can offer a range
of research techniques:

Qualitative

Focus groups • In-depth interviews • Semi-structured interviews

Quantitative

Postal • Online • Telephone • Face-to-face

Here are examples of the types of project we undertake:

New product development • Communication effectiveness

Advertising pre-testing • Market exploration • Post-launch assessment

Corporate re-branding • Product awareness • Market optimisation

The Vetfile database is key to the quality and accuracy of the projects we conduct. We can efficiently identify samples using demographic details held on Vetfile, for example, job status, age, gender, species interests, post-graduate qualifications and practice information, including practice type, size, region and referrals.

Sectors we have worked in include:

Anaesthesia • Animal behaviour • Anthelmintics • Antibiotics

Career planning • Cardiology • CPD • Dermatology

Diagnostics • Ectoparasiticides • Food • Immunology

Insurance • Mental health • Referral services • Sponsorship