Vetfile direct mailing services speak for
themselves...

“Vetfile came up with a unique solution to our mailing problem, which saved us money and time as well as increasing the impact of the mailer. This has meant we have had an incredibly positive and strong response from vets, which is our ultimate aim! Thank you.”

Jemima Scott, Boehringer, Vetmedin Brand Manager

“We received a positive response from our mailing with Vetfile. Within the first week after the mailing was sent, we saw an immediate surge in interest, with 50+ calls enquiring about the range and a definite uplift in orders from the vet wholesalers. We won’t be able to quantify the full benefit for a few months as some of the presentations were new and demand for these products is seasonal, however, following the positive initial response we hope to see a rise in our wholesaler orders in the coming months. Overall we are very pleased with the response that we got and would definitely recommend the service.”

Ben North –
Pharmaq, Managing Director

HOME – WHAT WE DO – VE TFILE

Vetfile takes the stress out of direct mail

Direct Mail/Marketing Peterborough● Launched in 1989, Vetfile is the most comprehensive and — more importantly —up-to-date database for the veterinary profession. With more than 23,000 veterinary professionals on our database, we guarantee your communication is delivered professionally, by name, direct to individuals within your selected target audience.

● We are constantly building relationships and contacting veterinary practices on a daily basis to make sure that we have their very latest information. So when advertisers need to send out information, they can ensure that their announcements go only to individuals with a real interest in what they say.

Experience

With more than 30 years’ experience and in-house expertise, we can help you make the most of your direct marketing campaign, including:

● Response handling and order fulfilment;

● Market segmentation and
target selection to improve cost-effectiveness;

● Database management;

● Laser personalising;

● Mailings in accordance with sales territories;
and

● A full in-house creative design service.

Targeted direct mailing campaign

Vetfile also uniquely work with data supplied
to GfK Kynetec (VetTrak) enabling us to complete a more specific targeted direct mailing campaign, using practice-level sales data tracked from the top four veterinary wholesalers in the United Kingdom and Northern Ireland.

Our unique coding enables you to communicate
to practices with high or low spend on products they buy from you — or your competitors.

Furthermore, you can categorise your market by product group, individual product, pack size or amount spent.

Contact

For further information
please contact Lee Clayton,
Marketing manager

T: 01733 383531

E: leeclayton@vetsonline.com

Making the most of your budget

Maximise effectiveness of your direct marketing, while also making the most of your budget.

● Smaller target = mailing cost reduction

● More targeted mailing = higher response rate

● Relevant marketing = a less generalised message,
more focused towards the practice’s needs

● Support for sales force = raised awareness, particularly
if it is not possible for a rep to call

 

Wolters KluwerVBD, Olympus House, Werrington Centre, Peterborough PE4 6NA
Telephone: 01733 325522    Fax: 01733 325512